Se Busca is a super-premium mezcal manufactured in San Juan del Riom, a small town in Oaxaca, Mexico. As lead designer, I designed a website to tell the history of their production and an overview of the three unique mezcal blends. The website included a carousel for recipe inspiration and a business finder for users.

Client: Se Busca
Services: UI, UX, Visual Design
CMS: WordPress
Website: sebuscamezcal.com

In addition to being a marketing agency, Situation places a strong emphasis on the importances of sharing, discussing, and exploring new ideas within the ad space, included a quarterly print magazine with articles and interviews with industry experts and individuals doing innovative and inspiring work. I designed all aspects of the magazine, including the front cover graphics and interior data visualizations.

Client: Situation
Role: Layout, Design

NFL Experience Times Square, one of New York’s top immersive/interactive experiences gives fans a hands on opportunity to explore the National Football League and their favorite teams. The NFL wanted to celebrate the 2017 NFL Draft by giving fans the opportunity to create a personalized GIF showcasing their home team. As design lead, I worked with them to create a website that offered this functionality in addition to featuring a simple and straightforward interface that combined fan photos and branded team content.

Client: NFL
Role: UI, UX, Visual Design
CMS: WordPress

Situation is a digital-first marketing agency that works with leading arts, entertainment, and media brands. The company values experiences above all else, and works with their clients to move people to action through dynamic content. As lead designer, my assignment was to create a website revamp that would encapsulate the company’s refined style and mission. The execution is a simple, elegant, and responsive website with an editorial look that shows off the diverse work that Situation creates.

Client: Situation
Role: UI, UX, Visual Design
CMS: WordPress
Website: SituationInteractive.com

For over a century, The New York International Auto Show (NYIAS) has drawn huge crowds of car enthusiasts to witness the latest advances in the auto industry. It is the longest-running auto event in North America. I was tasked with designing a website that would reflect the excitement, action, and energy of the event. The result is a dynamic new website that houses visitor info, news, a vehicle gallery, and many other features, including a gated press and exhibitor section. The site is packed with video content, the centerpiece of which is drone footage of the event floor.

Client: NYIAS
Role: UI, UX, Visual Design
CMS: WordPress
Website: autoshowny.com

The Band’s Visit follows a group of Egyptian musicians who accidentally end up in a remote Israeli town and engage with the locals in interesting and emotional ways. In 2018, The Band’s Visit won a total of 10 Tony Awards, including Best Musical. I am the Art Director on their digital account overseeing numerous design initiatives, including the design of this site.  

Client: The Band’s Visit
Role: Art Direction
CMS: WordPress
Website: thebandsvisitmusical.com

One World Observatory is located at the top of One World Trade Center. Visitors can take in panoramic views of New York City and enjoy the observatory’s numerous attractions. One World Observatory wanted a website that conveyed the drama of visiting the space while also indicating the location of various features. In my role as the lead designer on this project, I addressed this challenge by designing a photo-driven website that allows users to browse features in the order they would encounter them on their visit.

Client: One World Observatory
Role: UI, UX, Visual Design
CMS: WordPress
Website: oneworldobservatory.com

Internationally renown, Cirque du Soleil’s productions can be found in 400 cities, 60 countries, and 6 continents. Their fans are diverse, far reaching, and engaged. In celebration of its fans Cirque created the hashtag #CirqueWay to highlight the everyday activities that fans turn into something daring and unique. Timed with the first anniversary of #CirqueWay I created the #CirqueWay Selfie Maker, a website that let fans upload selfies and pair them with an inspirational motto.

Client: Cirque Du Soleil
Role: UI, UX, VISUAL DESIGN